Tuesday, June 18, 2013

Turning trash into treasure

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Brazil's trash pickers turn garbage into art - CNN.comvar cnnCurrTime=new Date(1371541822000),cnnCurrHour=3,cnnCurrMin=50,cnnCurrDay="Tue",cnnIsIntl=true,clickID=212106,cnn_cvpAdpre="edition.",cnnCVPAdSectionT1="edition.cnn.com_specialreports_ontheroadbrazil_t1",cnnCVPAdSectionInPage="edition.cnn.com_specialreports_ontheroadbrazil_inpage",cnnShareUrl="%2F2013%2F06%2F12%2Fworld%2Fbrazil-catadores-trash-treasure%2Findex.html",cnnShareTitle="Garbage%20to%20gold%3A%20Brazil\'s%20catadores%20turn%20trash%20into%20art%20%20%20%20",cnnShareDesc="",cnnFirstPub=new Date('Wednesday Jun 12 08:17:58 EDT 2013'),cnnSectionName="world",sectionName="world",cnnSubSectionName="",cnnPageType="Story",cnnBrandingValue="intl.ontheroad.brazil";cnnPartnerValue="";cnnOmniBranding="On The Road Brazil",cnnAuthor="Eoghan Macguire and Sofia Fernandes, for CNN",disqus_category_id=207582,disqus_identifier="/2013/06/12/world/brazil-catadores-trash-treasure/index.html",disqus_title="Garbage to gold: Brazil\'s catadores turn trash into art ",cnn_edtnswtchver="edition",cnnIsStoryPage=true,cnn_metadata = {},cnn_shareconfig = [];cnn_metadata = {section: ["world",""],friendly_name: "Garbage to gold: Brazil\'s catadores turn trash into art ",template_type: "content",template_type_content: "gallery",business: {cnn: {page: {author: "Eoghan Macguire and Sofia Fernandes, for CNN",broadcast_franchise: "",video_embed_count: "1",publish_date: "2013/06/12",photo_gallery: "Garbage to gold: Brazil\'s catadores turn trash into art "},video: {video_player: ""}}},user: {authenticated: "",segment: {age: "",zip: "",gender: ""}}};if (typeof(cnnOmniPartner) !== "undefined") {if (cnn_metadata.template_type_content === "") {cnn_metadata.template_type_content = "partner";}}var photo_gallery = "Garbage to gold: Brazil\'s catadores turn trash into art ";if(typeof CNN==='undefined'){var CNN=Class.create();}CNN.expandableMap=[''];function _loginOptions(){};var disqus_url=(typeof disqus_identifier!=='undefined') ? 'http://www.cnn.com/2013/06/12/world/brazil-catadores-trash-treasure/index.html' : 'http://www.cnn.com'+location.pathname;cnnad_newTileIDGroup(['970x66_top','300x250_rgt','300x250_rgt2','336x280_rgt','336x850_rgt','300x150_rgt','728x90_top','728x90_bot','BG_Skin','120x90_bot1','120x90_bot2','120x90_bot3']);cnnad_newTileIDGroup(['607x95_adlinks','336x280_adlinks']);Skip to main content CNN EDITION:  INTERNATIONAL U.S. M?XICO ARABIC TV:   CNNi CNN en Espa?ol Set edition preference Sign up Log in Home Video World U.S. Africa Asia Europe Latin America Middle East Business World Sport Entertainment Tech Travel iReport /* STORY PAGE SPECIFIC CSS */.cnn_stryspccvrgehdr { background:#fff url('http://i.cdn.turner.com/cnn/.e/img/3.0/mosaic/bg_speccov_hdr.gif') 0px 0px repeat-x; }.cnn_stryspcvh1 { position:relative; height:74px;background:transparent url('http://i.cdn.turner.com/cnn/.element/ssi/story/3.0/banner/intl.ontheroad.brazil.inc/ontheroad.brazil.jpg') 50% -1px no-repeat;overflow:hidden; }.cnn_stryspcvh2 { font:bold 10px/12px arial;color:#666;padding:0 0 2px 0; }.cnn_stryspcvh3 { font-family:arial, helvetica, sans-serif; font-weight:bold; font-size:18px; line-height:21px; }.cnn_stryspcvh4 { position:absolute; z-index:1000; float:left;margin:30px 0 0 10px;display:inline; }.cnn_stryspcvh5 { float:right;margin:30px 10px 0 0;display:inline;text-align:right; }.cnn_stryspcvh20 { padding:0 0 2px 0; }.cnn_stryspccvrgebot { height:3px; background:#e6e6e6; }.cnn_stryspccvh6 { width:100%; height:74px; text-align:center; left:0; }.cnn_stryspccvh6 a { display:block; margin:0 auto; width:451px; height:74px; } Part of complete coverage onOn The Road: BrazilSHARE THISPrintEmailMore sharingRedditStumbleUponDelicious/* push in config for this share instance */cnn_shareconfig.push({"id" : "cnn_sharebar1","url" : "http://www.cnn.com/2013/06/12/world/brazil-catadores-trash-treasure/index.html","title" : "Garbage to gold: Brazil\'s catadores turn trash into art "});Garbage to gold: Brazil's catadores turn trash into art By Eoghan Macguire and Sofia Fernandes, for CNNJune 13, 2013 -- Updated 0952 GMT (1752 HKT)if (typeof cnnArticleGallery=="undefined"){var cnnArticleGallery={};if(typeof cnnArticleGallery.currentImageList=="undefined"){cnnArticleGallery.currentImageList=[];}}var expGalleryPT00=new ArticleExpandableGallery();expGalleryPT00.setImageCount(7);expGalleryPT00.setAdsRefreshCount(3);//cnn_adbptrackpgalimg("Trash to treasure", 1);.cnn_html_slideshow_metadata > .cnn_html_media_utility::before{color:red;content:'>>';font-size:9px;line-height:12px;padding-right:1px}.cnnstrylccimg640{margin:0 27px 14px 0}.captionText{filter:alpha(opacity=100);opacity:1}.cnn_html_slideshow_media_caption a,.cnn_html_slideshow_media_caption a:visited,.cnn_html_slideshow_media_caption a:link,.captionText a,.captionText a:visited,.captiontext a:link{color:#004276;outline:medium none}.cnnVerticalGalleryPhoto{margin:0 auto;padding-right:68px;width:270px}ASMARE is a collective of some 200 <i>catadores</i> who collect and separate recyclable materials. Many transform the items they find into jewelry or works of art before selling them. Here a necklace and earring combo have been fashioned from disused lighting and wire.ASMARE is a collective of some 200 catadores who collect and separate recyclable materials. Many transform the items they find into jewelry or works of art before selling them. Here a necklace and earring combo have been fashioned from disused lighting and wire.cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":true,"x":0,"y":0,"pos":1,"title":"Trash to treasure"}The artists and catadores of the ASMARE cooperative pose together in the Brazilian city of Belo Horizonte. Front right is Mauricio Soares, co-ordinator of the organization's art program.cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":2,"title":"Strike a pose"} A number of ASMARE's employees are the formerly homeless, ex-convicts or individuals who have stumbled upon hard times and are seeking to readjust to society. Pictured are seats and a sculpture made by members of the collective. A 2010 report by the Business Commitment for Recycling association estimated that there were around one million catadores in Brazil.cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":3,"title":"Stylish seats"}Paper, cans, bottles and other recyclable objects are all of potential value, with some pickers specializing in locating just one type of material.cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":4,"title":"Recycled spirals"}A necklace decked out with artificial roses as fashioned by members of ASMARE. The Belo Horizonte organization may be Brazil's first waste-pickers co-operative (founded 23 years ago) but they are not the only ones using art to lift the profile of the catadore.cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":5,"title":"Recycled roses"}A <i>catadore</i> sifts through the trash at the Jardin Gramacho landfill site in Rio de Janeiro. The facility was closed in 2012 but featured as the backdrop for the 2010 Oscar nominated movie, A catadore sifts through the trash at the Jardin Gramacho landfill site in Rio de Janeiro. The facility was closed in 2012 but featured as the backdrop for the 2010 Oscar nominated movie, "Wasteland."cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":6,"title":"Rio\'s wasteland"}The film depicted workers at the site as they became active participants in a project of the Brazilian artist, Vik Muniz, which eventually raised tens of thousands of dollars for the catadores.cnnArticleGallery.currentImageList[cnnArticleGallery.currentImageList.length]={"currentPicture":false,"x":0,"y":0,"pos":7,"title":"Luxury landfill"}HIDE CAPTIONTrash to treasureStrike a poseStylish seatsRecycled spiralsRecycled rosesRio's wastelandLuxury landfill<<<1234567>>>Event.observe(window,'load',function(){if(typeof(cnn_adbptrackpgalimg) == 'function' && typeof(cnnArticleGallery) != 'undefined'){cnn_adbptrackpgalimg(cnnArticleGallery.currentImageList[0].image,"Garbage to gold: Brazil's catadores turn trash into art ");}});STORY HIGHLIGHTSCatadores are waste collectors who pick through trash to source recyclable materialsThere are an estimated one million catadores across the countryThe ASMARE organization is transforming recyclable materials into works of artCNN goes On the Road to Brazil to capture the growing excitement as the country counts down to the 2014 World Cup. Throughout June, we look at what makes Brazil the powerhouse of Latin America-- from its robust economy to sporting prowess and vibrant culture.

(CNN) -- When trash disappears into the dumpster, where does it go?

A straightforward question for many of us, but in the Brazilian city of Belo Horizonte there's seldom a simple answer where garbage is concerned.

That's because the catadores (trash collectors) of the ASMARE cooperative are adept at transforming any old disused material into furniture, jewelry or even works of art.

"I have two jobs," explained 39-year-old collector Edimar Ferreira. "I go and collect the trash and then I transform it into art. I make small sofas, wooden benches, tables, and other plastic adornments."

"We have a phrase (at ASMARE): 'o seu lixo e o meu luxo,' (roughly translated as 'your trash is our luxury,')" he cheerily added.

See also: Brazil's middle class boom

I go and collect the trash and then I transform it into art
Edimar Ferreira, catadoreCatadores like Ferreira are a familiar sight in towns and cities across Brazil -- a motley collection of individuals who sift through mountains of street trash or landfill to locate paper, cans, bottles, metals and other types of recyclable materials.

A 2010 estimate by the Business Commitment for Recycling (CEMPRE) association stated that there were roughly one million catadores in Brazil, although only a small number work officially for cooperatives and organizations like ASMARE.

Many are the formerly homeless, ex-convicts or individuals who have stumbled upon hard times, selling what they find to recycling companies.

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In recent years, however, the cash return for many of Belo Horizonte's catadores has become too inconsistent to ensure a stable income.

The solution that ASMARE -- a professional group representing nearly 200 pickers-- came up with was to get creative with the one material they have plenty of -- trash.

Recruiting the help of local artists and volunteers, ASMARE has run an arts program for the best part of a decade where workers are taught how to transform the recyclable items they find during their daily collections.

"The art center started with the purpose of us being able to make our own carts, and then for the catadores' children to learn how to make crafts and other art pieces with the material collected," said Dona Geralda, founder and president of ASMARE.

"The main benefits are the generation of employment and income for the catadores and their children. We (have now) started to implement the culture of 'garbage that is not garbage,'" added the 63-year-old, who has herself been a catadore since she was eight.

See also: Brazil's thriving African culture

The main benefits are the generation of employment and income for the catadores and their children
Maria das Gracas Marcal, ASMARE presidentAll items created at ASMARE are sold in a shop near the organization's headquarters, with profits shared equally amongst the catadores.

Combining art sales and the money accumulated from selling on recycled materials, an ASMARE worker's monthly income now averages out a respectable 1,700 Brazilian Reais (about $800).

Branching out

Yet although it was one of the first to introduce creative programs (as well as claiming to be the first catadore cooperative in Brazil), the Belo Horizonte outfit is far from alone in its aesthetic endeavors.

Other organizations and artists have adopted similarly imaginative tactics in undertaking creative projects with catadores in recent years.

In Sao Paolo, a street project called "Pimp My Carroca" has been adding colorful graffiti to the wooden carts used by many catadores since last summer.

The 2010 Oscar-nominated film Wasteland documented the catadores of Rio de Janeiro's now closed Jardin Gramacho landfill as they became subjects of works by the Brazilian artist Vik Muniz. The artworks eventually sold for tens of thousands of dollars each.

See also: Does Brazil deserve its B for BRIC

In Brazil the catadore is often discriminated against because of their origin
Mauricio Soares, ASMARE arts co-ordinatorAccording to Mauricio Soares, an artist who heads the ASMARE creative program, helping catadores to produce art is about much more than just the obvious financial or creative benefits.

"In Brazil the catadore is often discriminated against because of their origin," Soares said.

"Therefore, linking art to recycling allows them to go to places that they have never been before and they end up having better acceptance because their creative work gives them a good visibility," he added.

Recycling attitudes

Soares also sees the potential to promote the possibilities of recycling across the country.

"Art through recycling aims to arouse people's consciousness to think about what trash is or is not," Soares said. "This new consciousness will help us to promote waste reduction.

"When people see a recycled art piece, for instance, on a woman's neck they may begin to understand that it is not (just) trash," he added.

See also: Send us your favorite pictures of Brazil

This is something that Ferreira strongly agrees with. He points to what he has learned since he began the ASMARE program two years ago as an example of how attitudes to trash can change.

"This experience has made me look at recycling in a different way," he said.

"There are materials that I used to throw away that now I keep, because I can already envision making some nice piece with it later. I don't see the material only as trash anymore."

0Comments ?SHARE THISPrintEmailMore sharingRedditStumbleUponDelicious/* push in config for this share instance */cnn_shareconfig.push({"id" : "cnn_sharebar2","url" : "http://www.cnn.com/2013/06/12/world/brazil-catadores-trash-treasure/index.html","title" : "Garbage to gold: Brazil\'s catadores turn trash into art "});var OB_permalink='http://edition.cnn.com'+location.pathname;var OB_langJS='http://widgets.outbrain.com/lang_en.js';var OB_widgetId='AR_1';var OB_Template="cnnedition";if (typeof(OB_Script)!='undefined'){OutbrainStart();}else{var OB_Script=true;var str="cnnad_createAd("494906","http://ads.cnn.com/html.ng/site=cnn_international&cnn_intl_pagetype=mmst&cnn_intl_position=607x95_adlinks&cnn_intl_rollup=world&page.allowcompete=no¶ms.styles=fs","95","607");cnnad_registerSpace(494906,607,95);ADVERTISEMENTPart of complete coverage on BrazilInfographic: Brazil by numbersAerial view of the Christ the Redeemer statue atop Corcovado Hill (foreground), the Sugar Loaf Hill (behind) and the Guanabara Bay in Rio de Janeiro, Brazil on May 10, 2013.Take a closer look at the country that will host the 2014 World Cup with our infographic on Brazil. 5-minute guide to Brazilian barbecueJune 13, 2013 -- Updated 1720 GMT (0120 HKT)Brazil may be the only country in the world where the food comes in bigger portions than on American plates.Take a whirl through Rio's slumsJune 11, 2013 -- Updated 1425 GMT (2225 HKT)Dozens of Rio's favelas have come under police control. 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